Mcdonald's creates that gif that keeps on giving

How great is this?

Ronald McDonald Houses wanted to spread the holiday cheer in a simple way this year. So they created the gif that keeps on giving. Every time the GIF below is shared, McDonald’s® will donate $1 to the RMHC Canada.

Go to McDonald's Canada to find out more.

Client: McDonald’s Canada
Agency: Tribal Worldwide Toronto
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Joshua Stein
Creative Director: Diego Bertagni
Copywriter: Jamie Spears
Art Director: James Leake
Agency Producers: Chris Webden, Ella Gruber
Account Team : Stephanie Wall, VP Client Services, Ryan O’Hagan, Account Director
Strategists: Dino Demopolous, Zach Klein
Lead Designer: Cheryl Li
Tech Director: Dylan Dempsey
UX: Daniel Wiseman
Developers: William Lee
Social Media Director: Zak Usher
Senior Social Cultivator: Sharilyn Johnson
Animation Company: Hornet Inc.
Media Agency: OmD
Associate Director of Strategy: Allyson Banks
Group Director of Strategy: Jeremy Graham,