The sofa that appears toward the beginning of this spot made me think i was watching an adidas spot. But nope, it's actually for McDonald's. Burrell Communications enlisted the iconic director Joe Pytka for this spot. It opens with a gorup African American kids hanging out on a darkened street. At first they look like they're up to no good. Are they going to tag something? Well, yes they are. Except not with a gang sign. Instead, they tag the place with hearts and words like "hope," and "dreams." And then share a McDonald's breakfast in front of the sunrise. While later, a little boy sees their handiwork and gets inspired by it. Technically though, they still are breaking the law. But it's McDonald's-approved, so it's okay. Great choice of music track, too.
Client: McDonald's
Agency: Burrell Communications
CD: Rebecca Williams
Chief Cr Off: Lewis Williams
Sr Producer: Debra Dale
Director: Joe Pytka
Prod Co: PYTKA
Editor: Bob Ackerman - The Colonie
Assistant Editor: Graham Chapman - The Colonie
Colorist: Micael Mazur - Filmworkers Club
VFX: Tom Dernulc - The Colonie
Song: "Inner City Blues (Make Me Wanna Holler)" Marvin Gaye
Editor: Bob Ackerman
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
- reply
Permalink