MCI - Floating in Space / Space kids (1997) :30 & :60 (USA)

It used to be we only launched rockets into space. Now with distance learning, we can launch entire schools.

The short 30 second edit ran in the Super Bowl while the 60-second ad aired the following weeks at select times.

Client: MCI

Ad agency: Messner Vetere Berger McNamee Schmetterer / Euro RSCG

Chief creative officer: Tom Messner

Creative Director (Art): Michael Lee
Creative Director (Copy): Joe O'Neill

Production company: Smillie Films
Director: Peter Smillie