The mystery (and fake) forwarded email chat between Bogusky and Serpa.

So, a little birdie sent me an email forward which showed Bogusky and Sherpa talking, about The Israeli submissions to Cannes 2008 which have their own little place on the web at "creativevalley".

Now, forgive me if I don't for a nano-second believe that Sherpa and Bogusky were talking about this, or even at all. And I really really doubt that Bogusky would say things like "Say, you don't think it's too innovative?" There are no headers in the forwarded email so I can't pick it apart and see where the supposed forwarded chat really did come from. But OK, fine, so someone likely connected to creativevalley thought up that little conversation just so that we'd talk about it too. Consider me suckered, then.

Here's the forwarded fake conversation in full. Reverse order and all.

From: abogusky**cpbgroup.com
Sent: Wednesday, May 28, 2008 7:51 PM
To: marcello.serpa**bbdo.br
Subject: whats up?

It's fucking genius!

They have amazing works!

Say, you don't think it's too innovative?

From: marcello.serpa**bbdo.br
Sent: Wednesday, May 28, 2008 7:29 PM
To: abogusky**cpbgroup.com
Subject: RE: whats up?

I heard about it a lot.

It's amazing that they created this Creative Valley in Israel, and it has all the works from all the agencies in the country!

I've got a feeling they're ready for Cannes.

From: abogusky''cpbgroup.com
Sent: Wednesday, May 28, 2008 6:42 PM
To: marcello.serpa''bbdo.br
Subject: whats up?

Speaking of Cannes,

have you seen this already: https://www.creativalley.co.il/Cannes/

It's great!

From: marcello.serpa**bbdo.br
Sent: Wednesday, May 28, 2008 6:03 PM
To: abogusky**cpbgroup.com
Subject: RE: whats up?

Fine.

You know, getting ready for Cannes.

From: abogusky**cpbgroup.com
Sent: Wednesday, May 28, 2008 4:33 PM
To: marcello.serpa**bbdo.br
Subject: whats up?

Hi Marcello,

long time no see, how are you?