New Balance - Love / Hate Anthem - (2008) :60 (USA)

Agency:BBDO New York

The advertising breaks nationally on March 27 and in international markets during the next 90 days and shows how New Balance is dedicated to reducing the hate and growing the love of running through innovations in footwear, apparel and equipment.

David Lubars (Chief Creative Officer)
Bill Bruce (Chief Creative Officer)
Mike Smith (Senior Creative Director)
Greg Hahn (Executive Creative Director)
Brandon Mugar (Associate CD / Art Director)
Greg Hahn (Copywriter)
Mike Smith (Copywriter)
Diane Hill (Executive Producer)
Lisa Marguiles (Executive Producer)
Sarah Janowitz (Assistant Producer)

Director: Frederik Bond
Prod. Co. :MJZ
Director of Integrated Production: Brian DiLorenzo
Director of Photography: Jess Hall
Editing House: Rock Paper Scissors
Editor: Adam Pertofsky (Anthem)
Music House: Squeak e. Clean
Exec. Producer: Zach Sinick
Composers: Sam Spiegal, Brent Nichols, Rusty Logsdon
FX: The Mill
Exec. Producer: Gabrielle Gourrier
Sound Designer: Kim Christensen
SFX: Noises/Digital/ Kim Christensen
MIX: Eleven Sound/ Jeff Fuller