Nobody reads long body copy anymore - here's why.

Ad giants, Neil French, Lee Clow, Mike Hughes and Luke Sullivan were tasked with creating an ad as to why you should run ads in the newspaper. Here are each of their takes, which forms the most recent campaign for the Newspaper Association of America.

Luke Sullivan Chief Creative Officer WestWayne Advertising Atlanta
Lee Clow Chairman/Creative Director TBWA/Chiatt/Day Worldwide
Mike Hughes - President/Chief Creative Officer The Martin Agency
Neil French Worldwide Creative Director Ogilvy and Mather Singapore

"How to Write a Newspaper Ad." Created by the award-winning The Martin Agency of Richmond, Va.

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