In A History of Advertising That Changed the History of Advertising Bob Levenson will show you that the simple rules: "Tell the truth", "Make it interesting" and to top it off "show it in a different way" is all you really need to make a great ad.
You don't have to be Jewish to love Levy's. What idiot changed the Chivas Regal bottle again? Lemon. Think small.
This illustration:
This book is a treasure of images and advertising wisdom that still rings true. You should have it. It's pretty much a must have for anyone in advertising.
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comments
- And please don't waste your
3 min 55 sec ago - There's no argument to take
10 min 1 sec ago - What a terrifically
1 hour 36 min ago - You truly are a fucking
2 hours 1 min ago - can't believe you had death
2 hours 27 min ago - Ha! While I'm sure that was
5 hours 1 min ago - I'm so shallow on this but
5 hours 55 min ago - Coke is a great example of
8 hours 8 min ago - imagine if the guy was a girl
8 hours 46 min ago - Impressive. Did your mom
1 day 7 hours ago
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