You have to drive quite a long time to see the stars in Canada. Subaru wants to change that. Developed in partnership with the Royal Astronomical Society of Canada, #SubaruDarkSky is encouraging people to get out there and see the night sky. There's also a nifty website with astronomy lessons and tips on where to see meteor showers and more. As for the spot itself, it's simple storytelling and quietly effective.
roject: #SubaruDarkSky
Client: Subaru Canada
Creative Agency: Red Urban
President: Steve Carli
Executive Creative Director: Christina Yu
Senior Creative: Patrick Shing
Senior Creative: Pete Gardiner
Producer: Anna Tricinci
STRATEGY
Strategist: Mario Ramirez Reyes
ACCOUNT SERVICES
Group Account Director: Trevor Byrne
Senior Account Executive: Tim Simpson
PRODUCTION
Production Company: Untitled Films
Director: John Mastromonaco
Line Producer: Tom Evelyn
Executive Producer: Lexy Kavluk
Director of Photography: John Houtman
POST PRODUCTION - EDITORIAL
Editorial Company: Panic + Bob Editing
Editor: David Baxter
Assistant Editor: Alec McKay
Executive Producer: Carolyn Atyeo
POST PRODUCTION - FINISHING
Transfer: Alter Ego
Colourist: Eric Whipp
Colour Assistant: Patrick Samaniego
Online: Alter Ego
Flame Artist: David Whiteson
Assistant Flame Artists: Andrew Thiessen/Alexa Salsberg
Post Producer: Hilda Pereira
AUDIO PRODUCTION
Original Music + Sound Design: Grayson Matthews
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