If the launch spot starring David Suzuki was a lecture at adults and children that left the viewer wanting a better call to action, this follow up features kids presenting their ideas to camera, after writing notes to let Canadian adults know they need to do something about this ever-growing problem like, right now. Make no mistake these kids are mad as hell and they are not going to take it any more. The take away from this spot is more along the lines of "Let's not let our kids be the ones who have to figure it out," but again I suspect some of their more imaginative ideas could be brought back down to earth so to speak. It couldn't be any worse than a bloated Al Gore, could it?
Agency: GREY Canada
Chief Creative Officer: Patrick Scissons
Creative Director: Joel Arbez
Art Director: Oliver Brooks
Writer: Mike Richardson
Account Service: Paul Curtin, Kelly Ko, Lindsay Proudfoot
Producers: Sam Benson, Dena Thompson
Print Producer: Elizabeth Macaulay
Digital Producer: Jaan Yew Woon
Production Company: Spy Films
Director: Tamir Moscovici
Editorial: Saints Editorial
Editor - Let Them Figure it Out - Danica Pardo
Editor - Kids Talk Climate Change - Melanie Hider
Post Production: Alter Ego
Audio: Eggplant
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