Why yes, that is Poltergeist actress Zelda Rubinstein in the role as a caring mother, reminding her gay son to bring his rubbers. This campaign ran all over Los Angeles at first, then went national, and all that way back in 1984.

Tag: L.A. Cares "Like a mother"

GLCSC L.A. Cares

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Comments (4)

  • Tom Megginson's picture
    Tom Megginson (not verified)

    I thought that was Freddie for a blink.

    Nov 19, 2012
  • Dabitch's picture
    Dabitch

    Hahaha. All men looked like that 1984.

    Nov 19, 2012
  • michielk's picture
    michielk

    Is this one of those classic Nike ads?

    Nov 20, 2012

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.