This ad is so silly, I love it. Also it's great because the ad is using the Focus as a signature, not as a Giant Ass Display. Maybe they can get away with it because the dealers don't have as much sway in Israel as they do in the States.

Agency: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Art Director: Ori Hasson
Copywriter: Liron Cohen, Idan Levy
VP- Account Group Head: Nir Federbush
Account Supervisor: Yogev Weiss
Account Executive: Ziv Mishan
Head of Strategic Planning: Shai Nissenboim
VP Production: Dori Gvili
Illustrator: Ido Hirshberg


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.