Ford Focus gives you three reasons to go against the flow.

This ad is so silly, I love it. Also it's great because the ad is using the Focus as a signature, not as a Giant Ass Display. Maybe they can get away with it because the dealers don't have as much sway in Israel as they do in the States.

Agency: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Art Director: Ori Hasson
Copywriter: Liron Cohen, Idan Levy
VP- Account Group Head: Nir Federbush
Account Supervisor: Yogev Weiss
Account Executive: Ziv Mishan
Head of Strategic Planning: Shai Nissenboim
VP Production: Dori Gvili
Illustrator: Ido Hirshberg