No matter how much you wash, you can't get rid of a dirty mind. This indisputable truth depicted by overly detailed illustration, one head full of greed and another full of sex, both looking at the bath sponge that can not save them. But it'll get your body properly lathered and clean, as bath sponges should. Giovanni+DraftFCB Brazil did this.

Advertised brand: Limppano
Product: Pórus Bath Sponge
Advert title(s): Dirty Mind - Greed / Dirty Mind - Lust
Headline and copy text (in English): It just won't clean the dirt within.

Advertising Agency: Giovanni+DRAFTFCB, Rio de Janeiro, Brasil.
Creative Director: Felipe Rodrigues
Art Director: Felipe Gomes, Thiago Di Gregório
Copywriter: Otto Pajunk, Daniel Japa, Felipe Rodrigues
Account Director: Gustavo Oliveira
Illustrator: Estúdio Ícone
Published: December, 2012.


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.