PacSun “Dress Irresponsibly” (2011) (USA)

“Dress Irresponsibly” - a great summertime spot for PacSun via 72andSunny.
Directed by SoMe (Caviar Content) and edited by Kim Bica (Arcade Edit).

The spot features the Sinatra track “Call Me Irresponsible”, includes appearances by skate, surf and motocross athletes Rob Machado, Bucky Lasek, Chris Pfanner, Ryan Dungey and Jeff McMillan, in action sports brands such as Hurley, RVCA, Fox Racing, Volcom, Quiksilver, Roxy, DC, O'Neill, Billabong and Element.

Client: PacSun

Agency: 72andSunny
Executive Creative Director: John Boiler
Creative Director: Bekah Sirrine
Creative Director:David Charles
Writer: Holly Hessler
Designer: Christina Kelly
Director of Film Production: Sam Baerwald
Film Producer: Molly Mcfarland
Assistant Film Producer: Becca Purice
Brand Director: Claire Telling
Brand Manager: Ellie Schmidt
Brand Coordinator: Kristin Miller

Director: SoMe
Production Company: Caviar Content
Executive Producer: Michael Sagol
Executive Producer: Jasper Thomlinson
Producer: BP Cooper
Director of Photography: Arnaud Potier

Editorial: Arcade Edit
Editor: Kim Bica
Producer: Kirsten Thon-Webb

Online/Finish: Brickyard VFX
Flame Artist: Patrick Poulatian
Producer: Diana Young Gomez

Telecine: MPC
Colorist: Mark Gethin
Producer: Amanda Ornelas

Sound Design/Mix: ON Music & Sound
Mixer: Chris Winston

Song Title: "Call Me Irresponsible"
Artist: Frank Sinatra