If you think it's only Coke that uses vending machines to achieve happiness and grant free soda, you have another think coming.
Be on the lookout for an interactive Pepsi vending machine, powered by Xbox Kinect. If you can juggle a football long enough, you'll get free Pepsi.
There's one of twenty vending machines appearing around the world, so your chances of finding one are about as good as your chances of winning free Pepsi.
Either way, seems like a lot of work. But anything to hype the World Cup, I guess.
Client: Pepsi
Agency: Rooster
Director: Rob Gilbert
Executive Producer: Sebastian Eldridge
Executive Producer: Saxon Eldridge
Producer: Kaitlin Del Campo
Art Director: Justin Steinberg
Copywriter: Alex Schwartz
Editor: Dave Rothstadt
Motion Graphics/Animation: Blase Theodore
Post-Production Manager: Kevin Rose
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