Philips have learned from Carousel that they best way to show off a cinematic telly is to show off films themselves, and with the new incarnation of cinema.philips.com DDB & Philips engaged RSA films to help tell the story. What story? That's the fun part, with a script consisting of only five lines, RSA's five eager directors all made a film in different genres, using the same exact words to tell wildly different stories.
at youtube you can join the competition as well.src="adland.tv/hilips-parallel-lines-gift-erik-rinsch-2010-455&viral.onpause=true&viral.oncomplete=true&viral.functions=embed,link" />
Philips - Parallel Lines - The Gift, by Erik Rinsch (2010) 4:55
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