Puma isn't just inspiring people to run. They are inspiring people to run better and faster. Not thanks to wearable tech but raceable tech. The BeatBot is a programmable bot you race against. It's kind of like the mechanical rabbits that race dogs used to follow but smarter. You can program it against your rival, or even Usain Bolt.
Basically, Puma has created teach that gets rid of your coach who used to keep track of all that stuff and also encouraged you to do better. But hey, why need people when you have robots? If only BeatBot could project a hologram of Usain Bolt racing. Then you'd actually feel a human connection.
Client: Puma
Agency: JWT NY
Executive Creative Director: Florent Imbert, Emmanuel Lalleve
Creative Director: Karl Ackermann
Senior Art Director: Ben Morejon
Senior Copywriter: Andrew Curtis
Chief Creative Officers, New York: Brent Choi, Adam Kerj
Planning Director: Rik Mistry
Director of Digital: Jennifer Usdan McBride
Executive Producer: Jason Curtis
Senior Producer: Chris Klein
Assistant Producer: Thomas Mishra
Project Manager: Kristin Robinson
Account Team: Greg McConnell – Global Business Director, Chris Burgess – Account Director, Caroline Morse – Account Manager
Client Team: Adam Petrick – Global Director of Brand & Marketing, Remi Carlioz – Global Creative Director of Brand & Marketing
Directors of Photography: Black Tape Media - Danny Dwyer, Rock Steady Films - Chris Browne
Design, Engineering, Product Management: 10XBETA - Marcel Botha, Berk Ilhan, Simon Ellison
Computer Vision: 10XBETA - Bruno Kruse, Carrie Kengle, Mike Manh
PID and Control System Consulting: IF Robots - Jesse Gray, Matt Berlin
Line Following Sensor Array: Moonmilk - Ranjit Bhatnagar, Honeybee Robotics - Yoni Saltzman