Radio 538's new poster campaign nods to porn as women lick hot dogs

Sexist ad of the week is this gem from Radio 538 in the Netherlands and photographed by William Rutten. Fun trivia: "Rutten" means "rotten" in Swedish.

The poster shows two women gleefully sharing a hot dog, and licking it while eying the camera suggestively, an image so deliberately based on porn that William Rutten censors it on his facebook page. Because yes, that's the joke. It's a porn-pose. It's either funny or just old, tired and sexist depending on who you ask. File under: "It'll go VIRAL now"