A short film, produced to commemorate the fortieth anniversary of The Bessies, Canada's broadcast advertising awards, follows the twists and turns in the life of an advertising idea. The tragi-comic film debuts at the gala in May, but an advance copy has been circulating on the net (see link) to rave reviews from frustrated creatives in Canada and abroad.
https://www.adbeast.com/theIdea/
* https://www.adbeast.com/
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