Roadside Sheep = Illegal Media

In the northern Netherlands, an online hotel site, hotels.nl, has been using sheep in blue jackets to advertise. Mayor Bert Kuiper of Skarstelan, claims that roadside advertising is against the law and will dole out a "hefty fine" of 500 euros (600 dollars) per sheep per day if the sheep don't lose their jackets by Monday.

The Hotel.nl director doesn't seem to care, as the farmers and his company have profited from the venture.

But the company concerned was undeterred. "We are not going to remove the adverts. We will simply pay the fine," Hotels.nl director Michiel Nagel said.

"It goes up to a maximum of 20,000 euros, and that's not so much," he added.

And he said his business was also gaining. 'We had a record turnover last weekend, because we had more clients, partly through the sheep,' Nagel said.

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