Schwepps "competition" (2016) :40 (Israel)

There comes a point in everyone's life where they are, "too old for this shit." In the case of John Harper, it happened in "da club," at 1:32 AM where he realized the selfies, the screaming frat-bros, the navel piercings, that guy's shirt, the getting-cut-off-in-line-for-the-bathroom, the stupid club moments were, well, stupid. So he did what every grown up does, and he left. Quite well done spot. That club does look quite douchetastic. It's kind of awesome. It's also a great way to separate Schweppes from the other sodas. When all the other drinks in the room are children, Schweppes is the adult. It knows when its time to go home.

Advertising agency: ACW Grey Tel - Aviv
Executive Creative Director: Tal Riven
Creative director: Ziv Meiri
Copywriter : Michael Kotkes
Copywriter : Yonatan Titel
Art: Ayelet Eral
Director: Ohav Plantz
Post production : Rabel