Suppose you're an organization that encourages other to explore, enjoy and protect the planet...
Are you properly supposed? Good.
So what do you do when rich yahoos start threatening Gaea with their behemoth Hummer H2s? Why, you'd make fun of them, that's what.
The Sierra Club is roasting Hummer at their new website, Hummerdinger.com, complete with Flash commercial. The New York Times reports here.
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