Sprint has a plan called the Framily plan, which allows you to add friends and family to your plan. To highlight this idea, Figliulo&Partners, DigitasLbi and MediaVest introduces us to The Frobinsons.
Basically it's the new Framily. Dad is a talking hamster .voiced by Andrew Dice Clay. There's also Mom, two brothers (one of them played by new Saturday Night Live cast member Kyle Mooney), and 8-year-old daughter Heidi – who plays the piano and only speaks French. There's also a whole bunch of random people too, including a goth.
This spot introduces them all, and you can also see more of them at the Sprint Frobinson's site.
Brand Agency: Figliulo&Partners
Chief Creative Officer: Mark Figliulo
Art Directors: Jonathan Mackler, Craig Duffney
Copywriter: Joe Ventura
Account Executive(s): Judith Carr-Rodriguez, Dena Graham
Planning: Caroline Krediet
Head of Production: Robert Valdes
Producer(s): Katherine Cheng
Art Producer: Carly Chappell
Print Production: Sarah Whinnem
Business Affairs: Samantha Norvin
Digital Agency: DigitasLBi
Creative Directors: Lewis McVey
Art Director: Keith Henneman, Christine Monahan
Copywriter: David Shih, Nate Winter
Project Manager(s): Courtney Klein, Matt Hill
Account Executive(s): Davin Power, Alex Raymond, Caitlin Kelly, Cristin Jordan
Planning: Mark Kirby
Business Affairs: Dan Simonetti, Wilmien Blake
Technology: Tony Bailey, Paul Nagorney, Nathan Dill, Angie Khumdee
Media Agency:MediaVest
Media Spend: TBC
Media team: Terry Whitney, Tracy Reimers, Debbie Hutchings, Bridget Scanlan, Kandace Barker
Photographer/Designer: Emily Shur with Giant Artists
Production Company: Imperial Woodpecker
Director: Stacy Wall
Director of Photography: John Lynch
Executive Producer: Lauren Hertzberg
Line Producer: Betsy Oliver
Editing House: Whitehouse Post
Editor: Lisa Gunning, Alaster Jordan
Assistant Editor: Josh James
Producer: Nick Crane
Publishing:
Music: Home Sweet Home/Motley Crew
Composer: Tommy Lee and Nikki Sixx
Audio Mix: Sound Lounge NY
Home Sweet Home performed by Tatyana Richaud in “Framily Portraits”
Home Sweet Home arrangement for “Meet The Frobinsons Family”: Lee Wall
Mixer: Tom Jucarone
Talents:
Dad’s vo: Andrew Dice Clay
Chuck: Kyle Mooney
Mom: Judy Greer
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