SuperMax supermarket - The Eye Tracker - created by De La Cruz Ogilvy helps you prepare for hurricanes

The SuperMax supermarket chain since its founding in 2002, has adhered to the philosophy of maximizing its community, customers, shareholders, suppliers, and society. SuperMax has 17 supermarkets in all of Puerto Rico, employing more than 2,500 people.

One of the main issues in Puerto Rico is when storms approach. People don't prepare properly, instead relying on last-minute panicked shopping which only ends in product waste. So Supermax created a tool that could help. This was created with the De La Cruz agency in partnership with Google developers. 

Check it out at https://eyetrackerworld.com/

Eye Tracker. Announcer: SuperMax. Brand : Launched SuperMax - Eye Tracker. Product: Eye Tracker. Advertising Agency: De La Cruz Ogilvy. CEO: Carlos Thompson. CCO: Rafael Reina. Creative Director : Associate Creative Director: Nanel Rodríguez // Associate Creative Director & Head of Art: Adriana Álvarez. Team Account: Executive Account: José Morales / Diego Hernández. Customer Manager: Kidany Delgado. Producer Agency:Technology Director: Gabriel Rodriguez // Media Director: Marirose Acevedo // Chief Technology Officer: Duberney Yepes // Senior Developer: Yoerney Yepes // Project Manager: Alejandra Giraldo. Head of Art: Digital Head of Art: Andrés Cifuentes. Art Director: Luis Eduardo Bedoya