This couple are sorted in" spender" vs "saver" camps, so when they take time off for a little vacay together, the saver has to work overtime before the spender goes into overdraft. Just like in "Closed in 60 seconds" and "Floodnado", this rather normal boring setups is given the Hollywood treatment, and suddenly the fitter glamlock actress version of the brunette can do impressive mission impossible backflips so to arrive just in time to quip: "She was just browsing". How silly. This campaign is meant to give a more human face to banking, and it's doing a great job at that. The button at the end reminds us that you can get text-messages from your bank if you've spent over a set amount.
Ad agency : Tierney
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