TGI Friday's "Rib Flight" (2014) :30 (USA)

To some who might not be familiar with chain restaurant history, Chili's wrote a jingle for its Baby Back Ribs back in the late 90's and carried it on into the mid 00's. At one point it got so strangely popular, NSYNC even starred in a commercial or two, although I'm fairly certain Justin Timberlake has had this memory painfully erased from his brain.
Now in 2014, for some reason, TGI Friday's is back in the late 90's and putting its alpha male cojones on the table as a challenge for best baby back rib maker in all the franchised land.
"They wrote a jingle about ribs. Friday's is writing a frickin' symphony." Calm down there, my red-and-white-striped friend.It's cool you have a bunch of pre-packaged sauces for your ribs and all, but I liked you better when you were like, "In here, it's always Friday." Now all of a sudden it's "In here, it's pick a fight with our competitor. BRING IT ON, YOU FUCKERS CHILI'S GONNA BE CHILLED OUT, YO."
Seriously, bro-dudes. Have one of your overpriced cocktails and hit on the middle aged gals out on their post-work throw down who always crowd around the bar. Remember, you're mostly located in the suburbs. This isn't Roadhouse.

Client: TGI Friday's
Agency: The Richards Group
Brand Management: Jennifer Estorga
Creative Group Heads: Chuck Schiller & Aaron Thornton
Art Director: David Styler
Freelance Art Director: Tim Murphy
Copywriter: Mike Payer
Producer: Joe Childress
Production Company: Lucky 21
Director: Tom Ryan
Art Director: Jay Evers
EP: John Gilliland
Editorial: 3008
Editor: Michael Irving