There’s [attribute]. And there’s [product] [attribute].

The Denver Egotist had to get this rant off their chest - the top ten worst headlines a copywriter can write. I'm in tears laughing already by number three.

3: There’s "attribute". And there’s "product" [attribute].
This formula ran its course decades ago, but it’s still out there. It’s easy enough to use, you can do it right now with the product or service currently on your creative brief. For example, you’re advertising strong beer, so you say “There’s strong. And there’s BADASSBEER strong.” How about a bed? “There’s comfort. And there’s SLEEPYTIME comfort.” Maybe a lock, or an alarm system? “There’s secure. And there’s KNOX secure.” You can go on like this for an eternity, and some idiot client will no doubt love it because it has their product name or service smack in the middle of the headline. Headlines like these worked, once upon a time. But then again, buggy whips used to fly off the shelves. Put this formula out of its misery, please.

But you forgot For all your "noun" needs Like "For all your roast beef needs" as seen in the ad dictionary. Heck, we even got the T-shirt!. ;)