72andSunny takes a page from Chipotle and says goodbye to Big Food. All well and good, but Chipotle has problems, too. And while the spot itself is trying very hard to be anthemic and revels in its chance to blow shit up in slow motion the second half is all kinds of boring.
It's also interesting to note that 72 has a client in one corner that's all about natural, while in another corner, people are working on that sexually charged junk fest known as Carl's Jr, as a client, which is pretty much the textbook definition of Big Food.
Client: Tillamook
CEO: Patrick Critiser
VP Marketing: John Russell
Marketing Manager: Gillian Kennedy
Advertising Coordinator: Ashley Riggs
Agency: 72andSunny
Founder & CEO: John Boiler
Co-Founder and CCO: Glenn Cole
Partner and Chief Strategy Officer: Matt Jarvis
Group Creative Director: Barton Corley
Group Creative Director: Gui Borchert
Creative Director: Jason Ambrose
Lead Designer: Will Lindberg
Lead Writer: Dylan Berg
Designer: Jessica Lasher
Writer: Sebastian Lyman
Co-Head of Strategy: Kelly Schoeffel
Strategist: Anneliese Rapp
Social Strategist: Tricia Teschke
Data Strategist: Laura Colvin
Group Brand Director: Yen Lovgren-Ho
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