Back in March, Under Armour introduced its E39 compression shirt during the NFL Scouting Combine, and Heisman Trophy winning quarterback Cam Newton and Alabama wide receiver Julio Jones are among those who made headlines as their vital stats were assessed in real-time for viewers using this innovative new athletic evaluation improvement tool. At that time, Under Armour released a :30 teaser spot entitled "Julio Jones: UA E39," representing the latest collaborations between Under Armour, director Andre Stringer and his colleagues at Shilo and creative think tank WMIG -- and we promised to share more amazing results from this ongoing creative collaboration.
At last, this :60 spot has just debuted on ESPN, and it will continue to air widely across the U.S. during all the NFL Draft-related television programming set for the days to come. As you can see, this film adds Shilo's extraordinary design, animation and visual effects talents into the mix.
By featuring Julio's authentic performance -- and Shilo's design-infused storytelling approach, guided by ideation from WMIG -- Under Armour's E39 technology is shown to be a phenomenal new way for athletes to maximize their full potential. In the words of Andre Stringer, "This piece continues our trajectory of pioneering a storytelling technique that mixes both live-action and design at the highest of levels."
Full credits for this spot follow below.
More information is available online at http://www.underarmour.com/e39 and http://www.shilo.tv .
Project Title: Under Armour "Julio Jones: UA E39" :60
Length: :60
Debut Date: 4/19/11
Film Location: Detroit, MI
Client: Under Armour
Creative Director: Brian Boring
Senior Vice President - Brand: Steve Battista
Director of Men's Brand Marketing: Brad Charron
Ideation: WMIG
Creative Director: Andre Stringer
Writers: Andre Stringer and Nathan Caswell
Associate Producer: Sheina Dao
Executive Producer: Megan Kelly
Director: Andre Stringer
Production Company: Shilo
Director of Photography: Joe Zizzo
Editor: Nathan Caswell
Assistant Editor: Hedia Maron
Storyboard Artist: Ed Tranquino
3D Artist: Maurice Caicedo
3D Tracking: Matthew Broeska
2D Animator/Compositor: Gabriel Regentin
2D Animator: Stieg Retlin
Designer: I-Ting Lee
Roto: Carlos Rosario, Akira Uchinokura, Adriana Vellejo, Leslie Chung, Djeison Canuto
Producer: Mariya Shikher
Production Coordinator: Sheina Dao
Line Producer: Jeremy Yaches
Head of Production: Julie Shevach
Executive Producer: Megan Kelly
Telecine: Company 3
Colorist: Tom Poole
Composer: Darrin Wiener
Sound Design: Echolab
Sound Designer: Gavin Little
VO Record and Final Mix: Sound Lounge
Mixer: Peter Buccellato
VO Talent: Uch Martin
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
