UPS has been proactively reaching out to minority-owned small businesses throughout the COVID-19 global pandemic. In addition to partnering with Sophia of Yeshi Designs – and UPS’s first commissioned artwork titled “Let’s Rise Together” – the UPS Proudly Unstoppable campaign strives to make a tangible impact.
Small businesses have been hit hard by the pandemic, and minority-owned businesses have been hit especially hard. According to a McKinsey Study, 57% of Black-owned small businesses are at risk or distressed – the highest among all ethnic groups.
But wait, there's more! Sophia Yeshi is one of the selected unstoppable small business owners in this campaign, and she designed the boxes too.
"As a Black and South Asian illustrator and graphic designer based in Brooklyn, New York, Sophia created her business to shine a light on Black women, women of color and those in the LGBTQ community – people who are bold, dynamic and should command attention. Sophia Yeshi is one of those, too."
This limited edition UPS Express packaging design is called “Let’s Rise Together”, and will be available now.
Client: UPS
Ad agency: The Martin Agency, Richmond
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