Venus "It's Time To Care (for your pubic hair)" 1:00 (USA)

Vaginas are in the news this week with a campaign from London and now a musical (a sequel, no less) from Gillette featuring Princess Nokia rapping about pubic hair with lyrics like "I'm not ashamed of my pubic hair, I celebrate every hair down there." Because there is apparently a stigma about public hair. Not the hair itself, but the word "pubic."  

And this video is a second attempt by Gillette to get us to "say pubic hair," while selling what I assume is a newish line of grooming products. 

The most cringe aspect isn't the concept because it's kind of fun, but having to work the brand name Venus into the lyrics. I feel for the creatives here. At least they kept the product shot to the very end although it would have been so much better if they were animated. Again, probably a client conceit here.

I can't speak for the age demographic this is geared towards but I assume teenagers. I wonder if they are more comfortable asking a giant corporation how to trim their pubic hair rather than deal with the "drama," of asking (their) mama.

For the record, I've now type the word "pubic," in this ad more times than I've said it all year so maybe it's working.