Agency Cole & Weber United came to Superfad to create a spot that highlights Washington's Lottery's multiplier options for both MegaMillions and Powerball. Working hand-in-hand with the agency, Superfad developed the multiplier: an animated machine built on fun and whimsy. Superfad used the brand's color palette and treated the spot with a stylized "toon" shaded look. Isometric camera angles, usually employed in technical mechanical drawings, emphasize Multipliers. The sound design by Clatter and Din connected the hard lines of the animation to the bouncy looseness of the Emoto music track.
Agency: Cole & Weber United
Executive Creative Director: John Maxham
Associate Creative Director / Art Director: Todd Derksen
Copywriter: Jesse Dillow
Executive Producer: Pete Anderson
Animation Production Company: Superfad
Creative Director: Nando Costa
CG Lead: Robin Scher
3D Artists: Patrick Clarke and Andrew Butterworth
Compositor: Paulo Dias
Editor: Ryan Haug
Producer: Nannette Buroker
Executive Producer: Chris Volckmann
Music: Emoto
Sound Design and Mix: John Buroker at Clatter and Din
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