The Zimbabwean newspaper / Zimbabwe Trillion Dollar ad campaign -(2009) 4:29 (South Africa)

TBWA\Hunt\Lascaris has won a record number of Cannes Lions for its Trillion Dollar campaign for The Zimbabwean newspaper at the prestigious annual Cannes Lions International Advertising Festival. This is the single most awarded campaign coming out of South Africa in Cannes’ 56 year history. This is the video that sent it roaring to the top of the heap of ads submitted.

At the second awards ceremony, held on the 23rd June, the prominent South African agency scooped two Gold Media Lions for the best use of mixed media, one Gold Outdoor Lion for the best outdoor and a Grand Prix for their work done on The Zimbabwean Trillion Dollar campaign. This, along with the Silver Direct Lion awarded at the opening awards ceremony, brings the total awards won at Cannes by TBWA\Hunt\Lascaris for The Zimbabwean to an unprecedented five for a single campaign.

To top it al of they won a Gold Titanium Lion and celebrated on stage by sharing a great big sloppy kiss on stage. For serious.

The TBWA\Hunt\Lascaris team working pro bono to raise awareness for The Zimabawean:
Art Directors: Shelley Smoler, Nadja Lossgott
Copywriter: Raphael Basckin
Creative Directors: Nicholas Hulle
Executive Creative Director: Damon Stapleton