7up, took over a London bus with an urban knitting campaign #feelsgoodtobeyou

You may have seen it all over twitter already, the knit-bombed London bus. A stark contrast to this seasons grey skies. Magda Sayeg and her team of 12 fellow knitters from Austin, Texas completed the design, bringing thousands of square feet of yarn that filled almost 20 suitcases to the UK. Dressing up the bus took three days, and you can see the result driving around London now. The making of the bus:

7up - #feelsgoodtobeyou yarn bombed London bus - (2014) 2:00 (UK)
 

Our No.7up Bus took to the streets today. Watch out for more from our iconic tour of London! #FeelsGoodToBeYou pic.twitter.com/jYA6OTO7k5

— 7up Free (@7UPFree) November 25, 2014

This is a rebranding of 7up, no longer 'the refresher', but rather going back to its roots of being "the un-cola". It relies heavily on the creative works of street artists and knitting artists, which feels rather dated to be honest, but a knitted bus in London is sure to get noticed.

7up - Urban Knitter #Feelsgoodtobeyou - (2014) :30 (USA)

Two spots are in the campaign, the one above is with “Urban Knitter,” Magda Sayeg, knitting around a square in Santiago, Chile. The second spot will feature Marty Cooper, “A man who is “better known as Hombre McSteez, an animator and guerrilla cartoonist who brings quirky, imaginative characters to life in the real world.”.

Meanwhile, in a brainsync that is sure to drive at least one creative team to drink the 7up or Cider... Bulmers is to do a knitting campaign to encourage cider drinking in the winter....