This week on Adland's podcast we discuss social media, and recent events with another podcast duo, Sarah Larsson Bernhardt and Deeped Niclas Strandh who host a podcast called "Social by Default" in Sweden. They also hold a class at Berghs School of Communication in Stockholm, about social media.
This was recorded on Wednesday, the day after some really monumental events both on social media and in real life, so when Sarah comments that brands should do more, such as donating money, she's a little ahead of the game as big brands such as Lego did do so on Thursday.
We discuss influencer journalists, the blackout Tuesday on Instagram, and much more.
Fun fact about Deeped, his blog used to be hosted at Deepedition, and when it came to creating usernames around the web, "Deeped" was simply shorter and sweeter, and that's what he named himself here when he created an account. These days you'll find him blogging at digitalpr.se. You can also find Sarah at @sanasilb on Twitter and @deeped as just that on same.
If you don't know who Cameron Day is, you haven't been paying attention. The son of Guy Day from Chiat/Day, he was determined to carve out his own path in an industry that is constantly changing, and with his heritage, he had the luxury of of never having to explain to his father what he does for a living.
Now a chief creative mentor, because that's what a creative director really should be, he shares some of what he learned, and how he works to make the best work. For more advertising history, see Cameron's post "How big can we get before we get bad?"
In this episode of Adland's podcast, I have a nice chat with Marc Lewis, the Dean of the School of Communication Arts, London about the future for the new creative generation in general and his school in particular. As schools have locked down, Marc had the foresight to envision an online version of this creative bootcamp, and SCA students can be in school virtually now, with their own personal offices, a smoke room and even a pub.
The SCA, which in its first incarnation was created by John Gillard "the pied piper of advertising", is now the most awarded ad school in the world with both short courses and a full year complete with six months internship. It is where copywriters, art directors, creative technologists and ideapreneurs meet and hone their skills, network and teamwork in the heart of London. It's not for the lazy.
Everyone has seen something that Raymond Larabie has done, even if they might not know his name. A most prolific font creator, he has influenced our world from package design to logotypes to shouting headlines, by giving us a plethora of expressive typefaces to play with. I mean literally giving us, as he released tons of them for free.
You can find his work at typodermicfonts.com, in your Adobe font collection, and naturally at MyFonts. You can stalk his Japanese scenery on Instagram and follow him on Twitter where he is @Typodermic.
So how did he start creating all these fonts, and why? Which is the hardest letter to do? When did he move to Japan? He left the gaming industry - where he designed the cars you thrashed in Grand Theft Auto among other things - to start a type foundry, did that even make sense at the time? What inspires him?
This time on Adland's podcast, in the episode I chat with Ian David, founder of Fearless, a creative network of mavericks. We discuss, among other things what inspired him to do this, as well as the possible future of advertising in these changing times.
We also dip in some nostalgic ad memories, recalling great creative work of the past by maverick creatives such as Mary Wells, who wrote "A Big Life in Advertising" about her astonishing career.
Some of the ads that Mary Well Lawrence created are here in Adland's archives, and on the podcast, Ian mentioned the Braniff Airlines work as well as her American Motors campaigns, which are but two examples of her prolific portfolio shown here below.
In these strange quarantined times, we chat with Belén Wilson, whom you may recall wrote this useful guide "how can a parent navigate life as a freelancer", and you may know from Twitter & Linkedin, about the future for Harry and Meghan. The brand. How will Sussex Royal brand themselves, now that they are no longer Royals? What can they sell?
We discuss what the Suss-exes can, and should do, in order to not lose the little branding they have already achieved, what their current mistakes are, and what they could possibly do in the future. As all of the world self-quarantines at home, their bet on airlines was a bad one.
I had a few brainfarts as we recorded, stating for example that "I'm not a republican at all", which is the opposite of what I mean. I am a republican in the sense of the word that I would prefer to not have a royal family, but I am also not a British subject so that's neither here nor there. I had a great time chatting with Belén, thanks for coming on.
In this episode, I discuss the impact of the Coronavirus with Evan Brown, a freelancing Creative Director (copy) who has been ordered to work from home, just like pretty much all of the employees of the “FAANG” companies in the Bay Area.
Will this change the way we work in the future, will people work from home more? How will this impact the travel industry and the advertising of these industries? This and more is what we are talking about.
The lead-in and out for Adland's podcast is the awesome jam "(How to Keep Your) Husband Happy", which is by the Cosmopolitans, and is available on Amazon, iTunes, Google and the streaming service of your choice.
This was meant to be the second episode but the first one will be re-recorded due to technical issues, so this one is released now.
We were a bit shocked when we recorded the podcast this week as it was the day we saw tragedy of the Boston Marathon bombs. We know many in Boston, our main muse Caffeinegoddess lives in Boston, so like so many other people that day, we were frantically sending texts to check on everyone. If we found information that could help other people, we tweeted it from @adland. This became our first topic on the podcast, how brands behave in the wake of tragedy, and how should they? Like Agencyspy posted today silence is golden. Like Kidsleepy said the day after, when he realized that Oreo hadn't tweeted anything that day: "Restraint shows an incredible amount of class and tact." Indeed.
Evan Brown ACD at Saatchi LA is our very first guest on the podcast. As a copywriter he's worked with quite a few famous musicians, and I've always wanted to know how do you put words in someone elses mouth, while Noah wants to know how do you sell the Crazy that is Bootsy Collins to a client. We learn much as we pick Evan's brains, and I hope you will enjoy this too. We discussed writing this ad, 'Ice Cube celebrates the Eames' , which brought home a chunk of awards last award season.
Pacific Standard Time - Ice Cube celebrates the Eames - (2011) 2:15 (USA)
Back to the start of the show, this is an example of what @adland tweeted on Tuesday. This is the type of information that is suitable for the channel Adland as you readers are ad-folk. Edward Boches, being an individual in Boston who also happens to head up an agency, could be more Boston-informative so I pointed to him for those who wanted more info. Apart from the obvious news sources, it's interesting to follow real people who are actually there.
— Adland (@adland) April 15, 2013
Remember you can subscribe to the Ad Brief on iTunes like the cool cats do.
Welcome folks, to another Ad Brief Podcast hosted by moi and Noah Rosenberg of Happymedium. Play now with the button above or you can subscribe to it on iTunes like the cool cats do. In this episode we talk about arrogant students, and the failed stunts they drag with them, bad April Fools jokes, the manifesto ad generator, the Artists vs American Eagle response stunt to Ghost beach's Artists vs Artists and much more. Including 1990s Apple Tango adverts like this one:For more Apple Tango fun check Seduction / Night shop and Home with flu / Run away run away We also got serious and spoke about Google Glass' privacy issues, along with other solutions that could offer consumers more control over their data such as mature products like App.net, and the graph database neo4j, which since it's a thousand times faster than relational databases can revolutionize how we develop social applications. Leigh Cadwell's The Psychology of Price: How to use price to increase demand, profit and customer satisfaction gets a shoutout too, as we ponder why all K-mart's look like a bomb hit it and which state one calls it soda, pop or Coke.
Jet lagged out of my mind we managed to talk about everything from Jenny Nyström's Santa Claus later made world famous by Coke, to Black Friday as a day off and where bacon& egg breakfast comes from.
Fans of the twilight saga should shut their ears around the Florida chat and the woman wearing the shirt reading "Mrs Cullen". Good thing Noah Rosenberg, the co-founder and head of product over at HappyMedium wasn't as jet lagged as he could keep me on topic, sort of. And as always, the ad brief podcast is available in iTunes if you fancy subscribing.