Apple Switch - Ellen Feiss (2002) :30 (USA)

I was writing paper on the PC and it was like: "beep beepity beep boop", and then like half of my paper was gone and I was like ...hmm?

It devoured my paper.

It was a really good paper.

and then I had to write it again and I had to do it fast, and it wasn't as good.

it's was kind of... a bummer.

I'm Ellen Feiss and I'm a student

Client: Apple
Ad agency: TBWA/Chiat/Day
Director: Errol Morris