"Basically, the spots were probably 98% performance based, and I'd say some of the funniest parts end up being written on the spot. We must have had 100 callbacks in NY, LA, and Sao Paolo looking for the right girls who knew how to sing it right (and axe call backs are always fun, so the more the merrier!)."
Read more at Bom Chicka Wah Wah makes a big boom on and offline.
Ad agency: BBH
Directed by Mike Maguire via The Directors Bureau
Director of photography Bob Richardson.
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