Book Culture: imagination got there first.

Here's Y&R New York's newest work for New York City independent bookstore called Book Culture. The posters juxtapose covers of famous literary classics with images depicting iconic moments in history to suggest that authors imagined the reality before it became reality.

Client: Book Culture
Agency: Y&R New York
Jim Elliott, Chief Creative Officer
Eduardo Quadra, Senior Art Director
Paul Michael Wood, Copywriter
Mihail Aleksandrov, Art Director
Letitia Jacobs, Executive Director of Content Production
Cindy Pardy, Art Content Producer
Raul Pardo, Creative Retoucher
Getty Images, Photography
Corbis, Photography