Grammy-nominated Bud Light fan, Post Malone is confused when he finds Bud Light Seltzer in a cornerstore. We get to delve deep into Post Malone's brain and inner workings, where a literal tug-of-war happens between the white-shirted but all heavily tattoed men in the control centre. As far as a take on "brain is actually manned by men in black ties a la NASA headquarters", it's kind of funny.
AGENCY: W+K NEW YORK
EXECUTIVE CREATIVE DIRECTOR: Karl Lieberman
CREATIVE DIRECTORS: Brandon Henderson & John Parker
COPYWRITER: Garrick Sheldon
ART DIRECTOR: Marc Duran
HEAD OF INTEGRATED PRODUCTION: Nick Setounski
EXECUTIVE PRODUCER: Jessica Griffeth
AGENCY POST PRODUCER: Dave Lambert
GROUP ACCOUNT DIRECTOR: Brandon Pracht & Ryan Johnson
MANAGEMENT SUPERVISOR: Lauren Wilson
ACCOUNT SUPERVISOR: Bianca Nikic
ACCOUNT EXECUTIVE: Carla Caban
PROJECT MANAGER: Bruce Fields
DIRECTOR OF BUSINESS AFFAIRS: Patrick O’Donoghue
BUSINESS AFFAIRS MANAGER: Daniella Vargas
BUSINESS AFFAIRS COORDINATOR: Andrea Sierra
TRAFFIC SUPERVISOR: Sonia Bisono
TRAFFIC COORDINATOR: Tina Wyatt
PRODUCTION COMPANY: O Positive
DIRECTOR: Jim Jenkins
EXECUTIVE PRODUCER: Ralph Laucella & Marc Grill
LINE PRODUCER: Marc Grill
DIRECTOR OF PHOTOGRAPHY: Gulya Pados
EDITORIAL COMPANY: Arcade Edit
EDITOR: Dave Anderson
POST PRODUCER: Andrew Cravotta
EXECUTIVE PRODUCER: Sila Soyer
EDITORIAL ASSISTANT: Thomas Bergerstock
VFX COMPANY: The Mill
BIDDING PRODUCER: Clairellen Wallin
PRODUCER: Claudia Gaspar
PRODUCTION COORDINATOR: Nathan Niamehr
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