Creative Commons book sold on Amazon, Seth peeved.

Seth Godin's little mishap this week has been mentioned in The New York Times.

Long story short, his free ebook published under a creative commons license Everyone's an Expert (about something) (.pdf link) was printed by someone and sold on Amazon for 9.99 USD.
Just like said license allows.

Seth wrote in his blog "This is partially my fault because the creative commons license I chose for the copyright doesn't preclude something like this. However, trademark law is really clear and there's no doubt in my mind that selling this as a new book with my name on it is not kosher."

Partially his fault? I don't know much about trademark law, but did Seth Godin trademark his name? Seth Godin™? As for the CC license chosen, it is CC 2.5. If you want to publish work under a CC license which allows anyone to make use of a published work, as long as it is not for profit, try the non-commercial share-alike version.

Seth seems less peeved in his update, and he got a mention in the New York Times about his 2005 book, so that's good. Right? Plus, nobody broke any laws. Yeay.

I'm actually really surprised that there aren't publishers out there, who much like those adsense scraper blogs scrape the web for CC-licensed material and publish it to sell. At this point, there's enough stuff out there to fill an entire bookstore. Pick up some material and do print-on-demand and presto-profit! ;)