This is the dawn of Discovercard they sing in the jingle to a montage of weddings, beach vacations, etcetera as the VO explains that there are very few things in this world that cost you notheing to get and pay you back every day. Sears, Roebuck & Co. had a novel cash-back plan and no annual fee as a strategy when they wanted to expand their financial services. With a one minute long super bowl ad, they challenged MasterCard and Visa.
Client: Sears, Roebuck & Co.
Ad agency: J. Walter Thompson
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