Mentos is launching its new packaging for Mentos mints with college football-themed television ads. The company will air 20 animated spots that feature Mentos marching out of their original roll packaging and into the new Mentos box. According to a news release, the mints march to the tune of some of the best-known football fight songs and marches. The ads were created by Cincinnati's Barefoot Advertising. View them on Mentos' site here. (link is at the bottom of the page).
"Our Marching Mentos spots showcase team spirit while bringing the most-loved chewy mints to life in and out of their new box," said Bob Howard, vice president of marketing for Perfetti Van Melle USA Inc.
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