Gaia Herbs - "The right way" (2023) :60 (USA)

Gaia Herbs and Baldwin& have launched a new video campaign featuring two of its employees, Kate Renner and Tim Murray, who are the company’s farm operations manager and director of quality control, respectively. The videos show the duo’s love and dedication to their work with herbs and supplements, which is a particular asset in an industry where trust and provenance can sometimes be unclear. The campaign's message is about “The Right Way” to produce high-quality herbal supplements, and the “hardest working herbs on earth” are featured in the videos. The videos are directed by Ben/Dave of Community Films.

Client : Gaia Herbs
Agency : Baldwin&
Production Company : Community Films
Director : Ben/Dave
Executive Producer : Lizzie Schwartz
Executive Producer : Carl Swan
Producer : Erin Malloy
Director of Photography : Jim Frohna
Editorial : Nomad
Editor : Dan Maloney
Assistant Editor : Jon Baum
Producer : Val McAndrews
Colorist : Colin Travers
Mixer : Weston Fonger
Mix Producer : Angelina Powers
Flame : Steve Morris
Flame Assistant : Rachel Prettyman
Finishing Producer : Ben Williams
Graphics : Gabriel Reyes
Director : Nino Munoz
DP : Marty Rush
1st AD : Alexander John
1st AC : Juan Quesada
Key Grip : Jośe Pablo Guevara Alfaro
DIT : Luis Angel Batista Teran
Sound : Erick Vargas Williams
Video Assistant : Praulio Fallas
Line Producer : James Kelly
Line Producer : Kimberly Norcott
Line Producer : Esteban Chinchilla
Production Coordinator : Marcela Jarquin
Art Department : Maria Laura Castillo Chaves
Wardrobe Stylist : Melinda Rodriguez
Hair & Makeup Artist :Jenna Anton
Edit & Color : Assembly
Finishing : Assembly
Editor : Regina Spurlock
Graphics : Daniel Cordero
Colorist : Maria Carretero
Color Assist : Jose Font
Color Producer : Veronica Webb
2D Lead : Sal Wilson
Post Producer : Mariette Amici
Executive Producer : Tara Holmes
Sound Design & Mix : Lime Studios
Sound Design & Mix : Jeff Malen
Music : Ghidrah Music
Music : Score A Score
Audio Assistant : Ally Hustings
Producer : Cassie Underwood
Executive Producer : Susie Boyajan
Executive Producer/Biz Dev : Becca Falborn
Executive Creative Director : Mitch Bennett
Group Creative Director : Emily Watson
Creative Director of Strategy : Kelly Reed
Senior Social Strategist : Caity Barnes
Senior Project Manager : Lindsay Barnes
Director of Account Management : Jennifer Hazelett
Account Supervisor : Roxanne Lundy
Media Director : David Dykes
Media Supervisor : Jake Whitley
Chief Marketing Officer : John Feeney
Director Integrated Marketing : Jayme Torres