GAME presents - Christmas Shopper Simulator - (2014) :30 (UK)

GAME sells computer games, knows games, and it makes sense that they'd release a game just in time for christmas. And what a gloriously dorky game it is! You can roam the halls of Amazombie.com and Heads-R-Us, where they can buy gifts, throw gifts, ride the escalator and knock over anything that isn’t nailed down in a timed mission to find and buy presents. You can slam into walls, look at a tree, stop abrup-t-ly. But hang on, it's still an ad, so if you hit up the GAME store, in-game (how meta), you'll find that it's populated with helpful staff and happy customers. It's here that gamers can restore their energy and get cashback on games found throughout the precinct. Bo-yah! Download at www.game.co.uk or find a hidden limited edition copy at high street GAME stores for extra bonus prizes.

Augusto Sola, Creative Director at 101, said: “GAME is a retailer, but it’s the only one staffed by real gamers too. So they know that Christmas shopping can be competitive and stressful, and gets in the way of what they really want: game time. So they’re doing what gamers would do, and making a game of it”.

Maybe we can stay home and avoid all that christmas shopping now.

Agency | 101
Brand | GAME
Title | Christmas Shopper Simulator
Brief | Make GAME the gamers’ favourite this Christmas
Release date | 4th December 2014
Client | Fred Prego, Insight and Marketing Director, GAME Digital PLC
Executive Creative Director | Richard Flintham, 101
Creative Director | Augusto Sola, 101
Creative | Ryan Delahanty, 101
Creative | Erik Hedman, 101
Creative | Ben Williams, 101
Agency Producer | Rachel Bishop, 101
Brand Leader | Humphrey Taylor, 101
Account Director | Duncan Stuart, 101
Account Manager | Maurice Pfister, 101
Planner | Sandie Dilger, 101
Production Company | Freakstorm Games