The Andy judges voted Gatorade's "Replay" spot from TBWA\Chiat\Day as the absolute best in show this year, the single representative of all the work entered in the show that year. It was also recognized in the Branded Content category as well.
Additionally, Tampax's "Zack Johnson" campaign from Leo Burnett also took home an award in the Branded Content category.
Earned Media awards went to the already well-awarded ""The Best Job In The World" campaign from SapientNitro for Tourism Queensland (who won both Grand Prix for Direct Lion & Grand Prix PR Lion at 2009 Cannes for the same campaign).
Other winners in Earned Media include JWT Milan for Heineken Italia "Auditorium" in addition to "The Trillion Dollar Campaign" from TBWA\Hunt\Lascaris for The Zimbabwean Newspaper (which also won a record 5 awards at Cannes in '09).
In the Integrated category, awards went to JWT NY for their "Microsoft BIEB" campaign, Goodby, Silverstein and Partners for Sprint's "The NOW Network" and Leo Burnett's "House of Cards" campaign for Shelter and Leo Burnett Iberia, Arcww Lisbon for the Portuguese Red Cross + Spain Red Cross' "Stories of Hopes".
In the Magazine category, awards went to JWT Chile for "Elephant", "Guitar" and "Submarine" for Scrabble/Mattel Chile, DDB Brasil for Terra's "Beach/Snow" and "City/Country", and JWT London for Kimberly-Clark/Kleenex's "Glory/Failure", "King/Fool" and "Yes/No".
Leo Burnett, Toronto took home awards for their Proctor & Gamble/Cheer "For Flattering Blacks" campaign "Artist", "Cowboy" and "Rocker".
Out Of Home category awards went to "The Trillion Dollar Campaign" from TBWA\Hunt\Lascaris for The Zimbabwean Newspaper, Big Ant International's "What Goes Around Comes Around" for Global Coalition For Peace, Y&R Dubai's "Birds"/"Fire Extinguishers"/"Rockets" for Harvey Nichols, and JWT Shanghai for CEPF's "Shan Shui-Automotive Pollution"/"Shan Shui-Global Warming".
In the Radio category, Euro RSCG New York was awarded for their Dos Equis "Cinco De Mayo" and "Standard" spots. Printed Materials award went to Anomaly's "Be Stupid. Manifesto" for Diesel.
The Reset category saw awards go to AKQA for Volkswagen's "Real Racing GTI", Crispin Porter + Bogusky for Best Buy's "Twelpforce", and Wieden+Kennedy for their Nike Livestrong Foundation's "Chalkbot".
TV over :30s went to Oglivy France's Mattel/Scrabble "Hula", "Sumo" and "Yoga" which also won awards at Eurobest.
Publicis Mojo also took home an award for it's Lion Nathan "Pure Waters" spot. T.A.G. won for HALO 3 ODST "The Life".
And, Euro RSCG New York won for Dos Equis' Most Interesting Man campaign "Pick Up Lines", "Jai Alai" "Treasure Chest" and "After Party" while BETC Euro RSCG won for CANAL+ "Closet".
In the TV under 30s, TAXI Canada, Toronto won for Pfizer Canada Inc/Viagra "Antiquing", "Reading" and "Strolling".
Arnold Worldwide took home awards in the under :30 TV category with "Big Business", "Offer", "Problem Solving", "Stop Me" and "PR" for American Legacy Foundation/truth. MJZ and Wieden+Kennedy also won for Careerbuilder.com "Tips" and MJZ and Wieden+Kennedy also won for their Old Spice "Scents for Gents".
Forsman & Bodenfors won in Web Advertising for their Ikea "Facebook Showroom"
Web film awards went to Crispin Porter + Bogusky for Brammo "Shocking Barack", BBH for Johnnie Walker "The Man Who Walked Around the World", BETC Euro RSCG for Evian "Rollerbabies", and Tribal DDB Amsterdam for Philips' "Carousel".
Website/Microsite awards went to Boone Oakley for the "Boone Oakley Website" and The Martin Agency and Domani Studios for their "We Choose The Moon" site for The John F. Kennedy Presidential Library.
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