GE CFL light bulbs - Fireflies / Frog / flowers - print, USA

From BBDO new york comes this campaign for GE showing little fireflies with eco-friendly CFL light bulbs-butts. Aw. Kyoot.

The first thing I thought of when I saw these though were the cute illustrated animals with energy saving lightbulbs in a previous campaign for greenpeace from JWT Bucharest. Ad-damaged, me? Noooo.

Bill Bruce / David Lubars : Executive Creative Director
John Leu : Creative Director/ art director
Brad Roseberry : Creative Director/ writer