This holiday season, Hershey's is leveraging the iconic “Bells” TV commercial into an active experience via broadcast, digital and social. Instead of just watching the commercial, for the first time ever, people get the chance to play the bells themselves, share the videos and send Christmas cheer to everyone.
The new CGI :15 “Bells” spot runs on TV and online through Christmas. The “Bells” social experience is hosted on playthekisses.com, supported by an Instagram Story and in-feed Facebook and Instagram posts to drive audiences to playthekisses.com.
Client: Hershey's
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