Leo Burnett and Young Guns exhibits in NYC

The Museum of Television & Radio in NYC will be showcasing the work of ad agency Leo Burnett, in the exhibit "Legendary Agency, Legendary Brands".

The exhibit opens today in conjunction with Advertising Week in New York City. The "Legendary Agency, Legendary Brands" exhibit runs at the Museum through October 31, 2004. For more information about this exhibit, go here.

The exhibit will look back at seven decades of the agency's renowned
campaigns and pioneering innovations, from revamping package design for
Kellogg's Corn Flakes to staging events such as the Pillsbury Bake Off to the
creation of compelling campaigns that demonstrate the "inherent drama" in
everyday products like vacuum cleaners, mints and peas. Additionally, it will
showcase dozens of iconic advertising campaigns and icons -- from Tony the
Tiger to the Jolly Green Giant to Ronald McDonald -- created or reinterpreted
by Burnett that are now indelible parts of popular American culture.

"Marketing innovations developed at this agency have brought businesses to
life and created enduring consumer brands," said Leo Burnett Worldwide
Chairman and CEO Linda Wolf. "Seven decades later, Leo Burnett's famed
creativity and discipline live on as we continue to engage consumers and build
brands into household names."

Leo Burnett USA has created more of the industry's best-known brand icons
and slogans than any other agency, according to the list of characters and
slogans nominated for inclusion in the inaugural Madison Avenue Advertising
Walk of Fame. The list was compiled by the American Association of Advertising
Agencies in preparation for Advertising Week in New York City.

"It's fitting that The Museum of Television & Radio should host this look
back at the agency and our industry," said Leo Burnett USA CEO Tom Bernardin.
"Burnett and other agencies aspire to create timeless brands and icons by
finding fresh, insightful and compelling ways to connect with consumers. Since
our founding in 1935 when print and radio were the media of choice, to the age
of television and the proliferation of new media and technologies, we've
evolved to tell brand stories in new ways for clients from McDonald's,
Kellogg's and the U.S. Army."

The "Legendary Agency, Legendary Brands" exhibit runs at the Museum
through October 31, 2004. The Museum is located at 25 West 52nd Street.

Also if you're in NYC, the ADC Gallery in Manhattan has the free biennial exhibition ADC Young Guns 4 through October 22nd.