Malaysian Advertising gets ready for pitch fees

The Malaysian Advertisers Association (MAA) has submitted six points to be considered by the Association of Accredited Advertising Agents Malaysia (4As) in the latter’s implementation of pitch fees for advertisers.

MAA president Shahar Noor said, "We just want to make sure the implementation of the pitch fees is beneficial to both sides."

However, Shahar declined to reveal the six points submitted to 4As since they are still at a preliminary stage.

"This is a good move for the industry so advertisers will respect agencies' ideas and the whole concept of intellectual property," said 4As president Datuk Vincent Lee.

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