Mercedes-Benz has advertised a single feature in their luxury cars so long now, that they never really have to show the car, just brag about their feature in the most attention-grabbing way possible. Other car brands, please take note - one feature. One.
In this ad, a man who has the power to make things happen just by saying the word, makes a lot of things happen. Celebrity appearances in the ad are a Lassie lookalike, Wile E. Coyote, the Free Willy killer whale and Ludacris who changes up the opera. This leads us to the car, and the MBUX voice assistant in it, which seems like a very cool thing indeed.
Ad agency: Merkley & Partners
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