MM&MM - "The World's Biggest Agency" Party Invite

A humorous and pointed critique on the ad business. (And also a promotion for the party hosted by MassiveMusic and MediaMonks during the Cannes Lions International Festival of Creativity.)

At The World's Biggest Agency - Website -> http://mmmmagency.com/

MM&MM is encouraging everyone to "photocopy a body part" with an online video to promote its launch party in Cannes on June 20th.

In the clip, 24 staff members press tightly against a XXXerox copier. The majority chose squishy faces but some of the Monks resort to more risqué poses, as they slap their (man)boobs and posteriors on the reinforced plate glass panel. Director Kinky Midget (aka Rogier Schalken) filmed inside the copier in what is believed to be the world's first. Amazingly, the shoot began with hardly any warm-up time required and soon achieved speeds of up to 25 cheeks-per-minute. Slight delays were incurred with a paper jam in Tray Two and the entanglement of Hans Brouwer's hair with the top cover.

Victor Knaap, who suffered a minor epileptic fit, can assure us that no butts were harmed in the making of this clip and that all smears, smudges and Smirnoff were removed before the return of the lease copier. According to Knaap "Scholars and practitioners may debate whether advertising is an art or a science. Had the experts visited the headquarters of MM&MM last Friday, they would have learned that advertising is really just a business full of arseholes."

Credits: The film was developed at MM&MM by The Stone Twins. Filming was shot by director Rogier Schalken of MediaMonks Films with producer Bo Polak. The beep and whirrrrr sounds were created by MassiveMusic under the music supervisor of Lodewijk Pöttker. Post production and editing was done by MediaMonks Films, and the extra copies were made by that D&D dork at Kinko's.

MM&MM - The World's Biggest Agency (for one night only)
Wednesday June 20th 2012, 21:00 -- 02:30
Bâoli Beach Club, 50 Boulevard de la Croisette, Cannes